Lights camera (virtual) action. The Digital Anthropology Lab was recently invited by Sony Pictures to their Pinewood HQ to explore camera technologies for film-making. Emerging tech aside, it was a fantastically generous day including glimpses into the latest Disney Star Wars shoot(!) and the cinematic theatrical artifacts which are hand built to enable actors to preform- creating a screen based fantasy. We couldn’t help but wonder where the future of screen based viewing may come from- immersive? responsive to viewer? contact lens curated content?
Whilst the visit did not reach such realms of possibility for now, it did inspire the team to think about making our very own picture. Our very own view of the future, including physical props and post production. Could it be that as each fashion company becomes a media producer, the Digital Anthropology Lab also drives our own story forwards through the enduring medium of film. Watch this space.